Dairy Product Sales Analysis: Milk, Yoghurt & Lala Performance Trends Explained
- BeyondForest
- 45 minutes ago
- 7 min read
1.)Dairy Product Sales & Production Analysis (A Case Study from Fresha)
2.)Quantity Produced by Product Type
3.)What Really Sells in Dairy? A Data-Driven Breakdown of Milk, Yoghurt & Value-Added Products
4.)From Production to Sales: How Milk Outperforms Other Dairy Products
6.)Best Performing Dairy Products by Sales
7.)Total Sales vs Average Sales by Product
8.)Dairy Production Volume in Liters (Last 64 Days)
9.)Average Daily Liter Utilization by Product
10.)Which Day Has the Highest Dairy Sales?
11.)What This Data Means for Dairy Businesses
12.)Lessons for Dairy Investors, Processors & FMCG Analysts
14.)Frequently Asked Questions (FAQ)
Milk products show the shortest production-to-sales cycle, often selling within 24–48 hours, while yoghurt and value-added products have longer holding periods.
This case study presents a data-driven analysis of dairy product sales and production performance based on internal operational reports compiled during an internship period at Fresha. The analysis covers a 64-day window between mid-September and late November 2021 and evaluates key products including fresh milk, yoghurt, lala, water, butter, cream, and ghee. Findings show that fresh milk overwhelmingly dominates both production volume and sales value, driven by high household demand and efficient packaging formats such as the 500ml pouch. Yoghurt and lala follow as strong secondary performers, while value-added products remain niche.
The study highlights how packaging size, production timing, and weekly demand cycles directly influence dairy sales outcomes.
Fresh milk accounts for over 75–80% of total production volume, meaning overall business performance is highly sensitive to milk demand fluctuations.
Milk recorded the highest output, with over 16 million units produced, reflecting its role as a core, high-demand household staple. Yoghurt followed as the second most produced product, exceeding 1.6 million units, supported by strong consumer preference for flavored and ready-to-drink options. Lala ranked third with production of approximately 1.24 million units, indicating steady demand for fermented milk products.
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In contrast, butter, cream, ghee, and water recorded significantly lower production volumes, highlighting their position as niche or supplementary products rather than primary volume drivers within the dairy portfolio.
What Really Sells in Dairy? A Data-Driven Breakdown of Milk, Yoghurt & Value-Added Products
household consumption, affordability, and availability in convenient pack sizes—especially the 500ml pouch—drive consistently high sales. Yoghurt ranks second, with strong performance from vanilla-flavored cups and bottled variants that appeal to both children and on-the-go consumers. Lala follows closely, benefiting from growing demand for fermented milk products.
While milk dominates volume, value-added products (butter, cream, ghee) contribute disproportionately to profit per litre, despite lower sales volumes.
From Production to Sales: How Milk Outperforms Other Dairy Products
Milk outperforms other dairy products because it maintains a strong balance between high production volume and consistent daily sales. Its role as a household staple ensures steady demand across all income segments. Additionally, efficient packaging formats such as the 200ml and 500ml pouches support rapid stock movement, minimal storage time, and wide distribution, allowing milk to convert production volumes into sales faster than yoghurt or value-added dairy products.
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Dairy Sales Insights: Best Performing Products, Volumes & Weekly Sales Patterns
Dairy sales data highlights fresh milk as the best performing product in both volume and frequency of purchase, accounting for the majority of daily transactions. Yoghurt and lala emerge as strong secondary products, driven by consumer preference for flavored and fermented options. Analysis of weekly sales patterns shows higher reported sales at the beginning of the week, particularly on Mondays. However, this trend reflects reporting timelines rather than real demand, as peak production and distribution activity typically occurs on Sundays. Understanding these weekly cycles enables dairy processors to align production, logistics, and inventory planning with actual consumer demand patterns.
Best Performing Dairy Products by Sales
Although Monday records the highest reported sales, Sunday carries the highest operational load, including production, distribution, and inventory release.
Fresh milk leads dairy sales by a wide margin, driven by its daily household consumption and availability in multiple pack sizes. The 500ml and 200ml milk pouches record the highest sales volumes. Yoghurt follows, with vanilla-flavored cups and bottled variants performing best. Lala products also show strong sales, while butter, cream, and ghee contribute smaller volumes, serving more specialized consumer segments.
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Total Sales vs Average Sales by Product
Total sales figures show that fresh milk overwhelmingly contributes the largest share of dairy revenue due to its high daily turnover. Average sales data further confirms milk’s consistency, with strong performance across all trading days. Yoghurt records lower total sales than milk but maintains stable average sales, indicating reliable demand.
Dairy Production Volume in Liters (Last 64 Days)
Over the 64-day analysis period, dairy production volumes measured in liters clearly show fresh milk as the dominant raw material driver. Fresh milk accounted for approximately 6.9 million liters, reflecting its central role in daily processing and sales. Yoghurt production followed at about 624,000 liters, supported by steady demand for flavored and ready-to-drink options. Lala utilized roughly 554,000 liters, indicating consistent uptake of fermented products.
Average Daily Liter Utilization by Product
The 500ml pouch format delivers the highest litre throughput per SKU, making it the most operationally efficient and demand-aligned packaging option.
Average daily liter utilization highlights fresh milk as the most resource-intensive product, consuming the highest volume of raw milk each day due to constant demand. The 500ml fresh milk pouch records the greatest daily utilization, followed by lala 500ml packs. Yoghurt products show moderate but stable daily litre use, while butter, cream, and ghee require minimal daily volumes, reflecting their lower production frequency and niche market demand.
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Which Day Has the Highest Dairy Sales?
Milk pouches and fermented products convert raw milk into saleable units more efficiently than butter or cream, which require higher litre input per unit sold.
Sales reports indicate that Monday records the highest dairy sales figures. However, this peak is largely influenced by reporting and accounting timelines. In practice, most production and distribution activity occurs on Sunday, with sales captured in accounts receivable systems the following day. This means Sunday is the busiest operational day, while Monday reflects the highest reported sales, an important distinction for production planning and logistics optimization.
What This Data Means for Dairy Businesses
profitability. First, it confirms that fresh milk should remain the core focus due to its high and consistent demand. Second, it highlights the importance of prioritizing fast-moving packaging formats, especially 500ml packs. Third, understanding weekly sales patterns allows processors to align production and distribution with real demand. Finally, while value-added products contribute lower volumes, they should be strategically positioned to enhance margins rather than drive scale.
Lessons for Dairy Investors, Processors & FMCG Analysts
Low-volume SKUs such as cream and ghee increase operational complexity without significantly improving total sales volume, suggesting opportunities for SKU rationalization.
This analysis shows that volume leadership in dairy comes from staple products with daily demand, making fresh milk a reliable anchor for cash flow. For processors, optimizing production around high-performing SKUs and packaging sizes improves efficiency and reduces wastage. Investors gain insight into which product categories offer scale versus margin opportunities, particularly value-added dairy. For FMCG analysts, the data demonstrates the importance of combining production metrics with sales timing to accurately interpret market performance and consumer behavior.
About the Data Source
Internship at Fresha Dairy. Internal A/R & production reports. Date range: 15 Sept – 30 Nov 2021 Data anonymized & aggregated
Frequently Asked Questions (FAQ)
Which dairy product had the highest sales volume?
Milk recorded the highest sales volume, with over 16 million units produced and sold, making it the top-performing dairy product during the period analyzed.
What was the second best-selling dairy product after milk?
Yoghurt ranked second, with more than 1.6 million units sold, driven mainly by vanilla-flavored cups and bottled yoghurt variants.
Which packaging size performed best across dairy products?
The 500ml pouch format performed best across milk and lala products, showing the highest production, sales volume, and litre utilization.
Fresh milk and yoghurt display the lowest sales volatility, making them reliable cash-flow anchors, while value-added products show higher demand variability.
How many liters of milk were produced during the analysis period?
Approximately 6.99 million liters of fresh milk were produced over the 64-day period covered in the dataset.
Which day of the week recorded the highest dairy sales?
Monday showed the highest reported sales. However, since sales reports lag production by one day, Sunday was the busiest production day.
Why does milk outperform other dairy products?
Milk outperforms other dairy products due to its daily household demand, affordability, versatility, and strong distribution across multiple packaging sizes.
Which yoghurt variants sold the most?
Vanilla yoghurt variants dominated sales, especially 250ml and 500ml cups, followed by 1-litre bottled yoghurt.
How did value-added products like butter and cream perform?
Butter and cream recorded significantly lower volumes compared to milk and yoghurt, indicating they are niche, margin-driven products rather than volume leaders.
What insights can dairy processors gain from this data?
Processors can optimize Production planning around weekends, High-demand SKUs (especially 500ml packs) and Inventory by reducing low-velocity products
What is the source of this dairy sales data?
The data is based on internal production and accounts receivable reports compiled during a professional internship period and covers September–November 2021.
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